When it comes to marketing, you need to determine what approach and strategy will work for your particular business. Every business has a different product or service they are selling and a different end user they are targeting.
But, there are a few things that act as rules and they apply to all businesses. There are some things that you need to take into consideration, especially today, with so much focus on digital marketing and trying to keep up with technology.
Here are a few things to take into consideration no matter the industry you are in.
How many times have you heard someone say that print, radio, or TV advertising was dead? Probably often, right? Many like to claim this, but you still see TV ads, radio is still filled with ads and you can’t drive far down the highway without seeing a billboard.
So, “old school” advertising must still work, right? Or are these companies just into wasting money? There are many businesses that can do very well with older media formats.
An event like the Caulfield Cup, for example can greatly benefit from more traditional advertising formats like print and radio. A 100% digital focus would miss a large percent of their audience.
Just because something might not be the latest and greatest doesn’t mean it’s not effective. Don’t ignore the classics if they can put your business in front of your audience.
Every digital marketer raves about Facebook ads. Yes, they give you amazing targeting options. Yes everyone is on Facebook. Yes they are great.
But, Facebook will not approve all products, even if they are 100% legal, like these products. What do you do in the event that Facebook doesn’t approve one of your ads? It happens more than people think.
You have to be willing to try other options, like paid content marketing, other social options like Snapchat and Twitter, etc.
Facebook isn’t the only game in town when it comes to getting your business in front of a huge audience.
If you are a local business and cast a wide net you will blow through your ad budget without even touching those in your local market. It does no good if you reach people that can’t visit your location.
A business looking to market local HVAC services is going to want to make sure they are only targeting an audience close enough to only engage with those close enough to hire them.
No matter what you do, from Facebook ads to radio, make sure that you are able to control where you ads are seen. A local pizza spot doesn’t benefit when someone 50 miles away sees their ad.
That customer has options much closer to them. While they might be into pizza, they aren’t going to drive 50 miles when there are local options within a mile from them.
Be smart when it comes to marketing your business, and use a mix of common sense along with experience to adjust and adapt your strategy to get the most return from your marketing dollars.