Marketing Innovation Post Covid With Nathan Harris

Marketing Innovation Post Covid With Nathan Harris

Covid disrupted numerous activities, and people had to adapt to the economic changes by partly or wholly shifting their businesses to the digital space. The thought of not working from home happened, and individuals diverted the pressure from getting a 9-5 job to starting their business. However, with all the adoptions and primarily shifting to conducting businesses online and using […]

What is IP Address Targeting

What is IP Address Targeting

An IP address, or internet protocol address, is a set of numbers that have been assigned to a specific household based on their internet connection, that is given to you by your internet service provider.  This IP address can be used to target advertising to specific users. Businesses can use IP targeting marketing to send internet advertisements to specific households […]